Our team can add tracking codes or pixels to your account.
To request this:
- Contact support with the full code snippet
- Our engineering team will review the code
- If approved, it will be added to your account
Once added, you can view it in the Manage workspace under Settings > Communications > Social.
Where tracking code is applied
Tracking code is applied to all pages of your account. By default, the tracking code is added to the footer. If you prefer it in the header, specify this when submitting your request. It cannot be restricted to specific pages.
What can be tracked?
What you can track depends entirely on the provider you use and how the tracking is configured. Different tools track different types of activity.
Common examples include:
- Google Analytics
- Google Tag Manager
- Meta Pixel
As tracking technology changes frequently, we recommend checking directly with your provider for detailed tracking capabilities.
Why tracking data may appear inaccurate
If cookie consent is enabled (required for GDPR compliance), tracking scripts will not load until a user explicitly consents. Users choose their cookie preferences when:
- First visiting the site
- Registering for the program
If a user does not consent to the relevant cookie category, tracking will not fire.
For more information, see the guide: What does the ‘Cookies in use’ banner mean?
Why some tracking is classified as marketing
Some tracking tools, like Meta Pixel and Google Tag Manager, are categorised as marketing cookies.
These tools are commonly used for targeted advertising. Although GTM can be used purely for analytics, it is classified as marketing by default. If your GTM implementation is analytics-only and you would like it reclassified, contact support and confirm it is used for analytical purposes only.
Examples
Meta pixel:
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '{your-pixel-id-goes-here}');
fbq('track', 'PageView');
</script>
<noscript>
<img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id={your-pixel-id-goes-here}&ev=PageView&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->Google tag
<script async
src="https://www.googletagmanager.com/gtag/js?id=TAG_ID">
</script>
<script>
window.dataLayer = window.dataLayer || [] ;
function gtag(){dataLayer.push(arguments);}
gtag( 'js', new Date () ) ;
gtag( 'config', 'TAG_ID');
</script>Good to know
- Tracking code must be submitted to support for review.
- Code is added only after engineering approval.
- Code is applied globally across your account. Page-specific tracking is not supported.
- Tracking will not load until cookie consent is given.
- Marketing classification is based on typical use of the tool. Reclassification requests must confirm analytics-only usage.