You can use Google Analytics to track and report on your program's traffic. To do this you'll need to get a Google Analytics tracking ID by setting up a property in your Google Analytics account. If you don't already have a Google Analytics account there are some instructions on the Analytics Help page.
Once you have your tracking ID, you can paste it into the Good Grants dashboard at Settings General Account. Then click the Save button.
What can I track in Google Analytics?
Outside of what is available in Good Grants, Google Analytics can be used for additional data such as:
- volume of visits, pageviews to your program
- average session time, time spent per user
- demographics, country of visit
- technology eg. type of browser, devices used, desktop versus mobile, etc
- comparisons over time-periods
- real-time traffic etc
This is by no means an exhaustive list but gives an indication of what you can track through your Google Analytics account.